Brand Snapshot | Tracey Emin’s 2017 Christmas Tree for The Connaught
The Connaught hotel has unveiled its 2017 Christmas tree designed by widely acclaimed British artist and long-time friend of the hotel, Tracey Emin, CBE.
Unveiled outside The Connaught, it marks the start of the festive season on Mount Street in Mayfair.
Tracey Emin, CBE, is sending London a message of love this festive season by writing a poem especially for The Connaught Christmas Tree. Topped with a glowing Angel, a nod to her mother Pam who died last year Tracey hopes that her mum is looking down and sees her waving up at her. The magnificent Norway spruce tree has been sourced from a farm in Harpenden near St Albans and stands 30 feet tall on Carlos Place. Christened by Tracey “Connaught purple”, the coloured lights, shaped to represent the artist’s distinctive handwriting, serve as decorations and have been carefully positioned for passers-by to read the poem.
Commenting on the tree Tracey said ‘I liked the idea of making the Christmas tree a love poem because words are free. The poem relates to the smile and a smile is free to give, it does not have to cost anything’
Paddy McKillen, co-owner of The Connaught, said: “We have a longstanding friendship with Tracey, and were honoured that she agreed to share her artistic vision with us at The Connaught this year to celebrate Christmas. I hope her tree will be enjoyed by our guests, our Mayfair neighbours and the whole of London.”
The Connaught has long-since established itself as playing a significant role in the art world and has amassed a considerable art collection over its 170 year history. Therefore it is particularly fitting that the hotel should have invited one of Britain’s most significant female artists to create The Connaught Christmas Tree 2017, in the heart of this historical neighbourhood. This will be the third year The Connaught Christmas Tree has been designed by a celebrated artist.
Tracey Emin, CBE, has written this poem exclusively for The Connaught at Christmas
What I give to you is all that I have.
An Open wanting
Deep in The Layers of my heart
And in Return I catch
The Greatest Gift of All