Over the past 13 years Walpole’s Brands of Tomorrow programme has helped develop and nurture over 120 emerging luxury brands, and has proudly seen them become leaders in their respective fields. Many of those that have participated have not only grown significantly, but also found international success – Orlebar Brown, Bremont, Nyetimber, Emilia Wickstead, Miller Harris, Astley Clarke, amongst others.
During the programme the selected brands attend a series of practical workshops on key business development topics, and are paired with a mentor, or mentors, who are senior leadership figures from across the luxury sector. The brands are also given access to Walpole’s established membership of over 270 of Britain’s most prestigious luxury businesses and cultural institutions, as well as invitations to join Walpole and their members at networking events throughout the year.
Programme partners Mishcon de Reya and moneycorp also provide the brands with in-depth support from their own experts throughout the programme year.
Selection criteria for the programme:
Brands must be:
– Positioned in the luxury sector
– British and registered in the UK
– Have a turnover between £200k and £5m
– No older than 10 years
– Have a clear vision for their future
– Have an entrepreneurial management style
– Brands should expect to become a member of Walpole at the end of their year on the programme* *Participants in the 2021 Brands of Tomorrow Programme are entitled to discounted membership of Walpole for two calendar years (2022 and 2023). This will be at £1,440 + VAT per year payable by monthly direct debit of £120 per month. Thereafter membership is charged at normal membership rates.
So far this week we’ve heard from several Brands of Tomorrow alumni, today long-standing programme partner Mishcon de Reya, who not only invest in the programme but also give generously of their expertise, providing each brand with a legal mentor to work alongside their luxury mentor give their advice. Mishcon's London HQ, the beautiful Africa House, was also the setting for the Brands of Tomorrow birthday party last September which brought together alumni, mentors and Walpole members in celebration of 10 years of the programme.
Last night, we unveiled the 2019 selections for our Brands of Tomorrow programme at Coutts. Brands of Tomorrow, in association with Mishcon de Reya and Coutts, is a unique mentoring programme which takes up to 12 carefully selected fledgling brands through a year-long programme of workshops and mentoring to help develop their business skills.
Walpole, in association with Mishcon de Reya and moneycorp, introduce the next generation of luxury businesses selected as the Brands of Tomorrow Class of 2020.
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