Brands of Tomorrow Flashback | Anna Mason
With the 2020 Brands of Tomorrow announced this Thursday, we speak with womenswear designer Anna Mason – who has just completed her year of mentorship – on why she applied for the programme and what’s next for her and her brand.
Why did you apply to become a Walpole Brand of Tomorrow?
I actually applied because a friend told me to! At the time I thought we were still way too small and had thought I’d apply in 2020. My friend encouraged me to get on with it and I’m so glad I did; the help and advice we’ve had over the past year from so many experts who genuinely understand the luxury sector would have been impossible for me to access if I hadn’t.
What has been your key takeaway from the programme?
After a full year of events my key takeaway has been discovering a network of really impressive people all in parallel business situations. It’s good to know there’s always informed advice out there and you’re not alone.
What’s next for you and your brand?
Our immediate goal is to crack the USA – and then it’s infinity and beyond….