Brands of Tomorrow Flashback | STOW
With our 2020 Brands of Tomorrow due to be announced this evening, we speak to Carol Lovell, Founder of STOW, a 2019 Brand of Tomorrow, who shares what it has been like to be part of the programme over the past year.
WHY DID YOU APPLY TO BECOME A WALPOLE BRAND OF TOMORROW?
I was aware previous Brands of Tomorrow saw growth and exposure as a result of their own selection, which I wanted for STOW. As a sole founder and director I wanted to meet other small luxury brand founders who understood the challenges. Finally, I was not from a luxury or retail background myself and was therefore keen for advice from senior individuals already in these sectors.
WHAT HAS BEEN YOUR KEY TAKEAWAY FROM THE PROGRAMME?
How highly supportive and communicative the Walpole network is. We have benefited from some wonderful partnerships including Coutts and Heathrow VIP, which would not have happened otherwise. I have also met fantastically inspiring people from among my fellow Brands of Tomorrow who I respect deeply and will stay in touch with.
WHAT’S NEXT FOR YOU AND YOUR BRAND?
I intend to continue to build STOW steadily in our key markets (UK and US) through strategic luxury wholesale partners and drive further growth online by increasing our digital marketing activity. I have just signed a five-year lease on larger space at our unit in North Herts so the plan is to keep growing with new collections and partnerships. I have also just returned from a Charity trip to Nepal with In Your Hands which STOW is supporting this year, and I am looking forward to announcing a gorgeous Travel Wellness Pack Partnership in March alongside four female led beauty brands, curated by the world’s best known make up entrepreneur.