Communications in a Crisis: Best practice for Luxury Brands

Walpole's latest Business Support Webinar focuses on best practice in luxury communications - how do you strike the right tone when talking to customers? How should you keep your brand fresh in consumers minds, even whilst they’re not buying? How do you strike the right balance between talking about initiatives for those affected by, or working in, the crisis and more commercially led comms? And what’s the best way to build engagement so that your brand is ready for the ‘new normal’?