Cubitts x G . F Smith

Modern spectacle maker Cubitts has collaborated with G . F Smith on a limited edition sunglass inspired by ‘The World’s Favourite Colour’ project.
27th Apr 2020
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#BuyOnlineLuxury  Cubitts x G . F Smith

Cubitts and G . F Smith, the world’s finest paper company, have more than a few things in common. They’re both British-born, both are  working towards sustainability, and they are both synonymous with modern, considered design.

Inspired by the insight that our favourite colour becomes less important as a statement of identity as we reach adulthood, G . F Smith released an international survey to determine the world’s favourite colour in the most ambitious investigation into colour preference ever conducted.

The limited edition Marrs Green frame is named after the Fitzrovia street on which G . F Smith’s Show Space is located.

There are only 135 frames available, each accompanied by an exclusive Marrs Green cleaning cloth made from recycled bottles.

The design mirrors the blocky lines of a ream of A4 and is our first frame designed specifically as sunglasses, inspired by the vibrant shades of G . F Smith’s ‘The World’s Favourite Colour’ report. The bespoke Marrs Green acetate was custom made for us by our acetate factory, Mazzucchelli, to match G . F Smith’s Marrs Green Colorplan paper. - Cubitts’ in-house product designer Emily Lynch.
As a collaborator with and customer of Cubitts, I’ve been challenged and privileged to see things as I’ve never seen them before. The passion, creativity and individuality that Cubitts pours into each bespoke offering to their customers is a true inspiration. ‘Eastcastle’ has its origins in the beginning of Cubitts relationship with G F Smith and has a strong connection with our own creative hub, Show Space in London W1. The limited edition spectacles embrace the world’s favourite colour, the inspiration behind a product that means looking at the world has never looked so good. - G . F Smith’s Director of Business Development Margaret Sweeney