CEO Letter | Resolution on reflection is real courage*
A second lockdown has, perhaps, always been inevitable. It’s no more welcome for that, and its timing is bitter. With a little over seven weeks to Christmas, this is the time of year all Walpole members have been banking on to mitigate some of the impact of the first lockdown. The closure of hotels, restaurants, culture and ‘non-essential retail’ can’t help but bite at the heart of hope. Covid is cruel, wreaking havoc not only with the nation’s health but with its prosperity too.
If we are, as Prime Minister Johnson said on Saturday evening, “to be humble in the face of nature”, then as businesses we must also be proud of how far we’ve travelled in eight months: digitisation; innovation; the creation of entire new businesses and brand extensions; forging ahead in export markets in South East Asia where a very strict response to the virus has made for a speedy economic revival. It will be important to remember the exceptional way you responded to the first lockdown when dealing with the challenges of the second. Take courage as well as pride in what you achieved in the face of such disruption.
A few things jumped out at me from the Prime Minister’s speech, in addition to the welcome and essential return of the Job Retention Scheme (furlough). Firstly “non-essential retail can remain open for delivery to customers and click and collect” and this may well be essential –social distancing in warehouses and distribution centres and reduced capacity may create its own challenges in the face of pre-Christmas customer demand. And secondly “hotels…should only open for those who have to travel for work purposes and for a limited number of other exemptions which will be set out in law”. Walpole is investigating what these “limited…exemptions” might be, and also looking to see whether non-essential retail’s ability to remain open for delivery and click and collect may offer a glimmer of possibility.
Yet, and yet… “humble in the face of nature” is one thing: this is going to be an exceptionally difficult time for all businesses, and if we’re to accept that there’s no alternative, then let’s not add manmade troubles to the ravages of ‘nature’ – the manmade and unnecessary devastation that the abolition of VAT RES will wreak on the sector’s recovery plans is even more unthinkable than it was when it was announced: Walpole will be redoubling its (already considerable) efforts to urge the Chancellor to take the option of a WTO transition period to delay this decision until such a time as we can look at it with a clear head. The same might be said of Brexit – is it time to put the brakes on a hard, no-deal exit from the EU?
But when it comes to the next four weeks (let us pray it may not be longer), what you’ve already proved is that there’s a will there’s a way: your determination, tenacity, resilience and resolution in the face of the biggest challenge any of us will ever face in our lifetime has been extraordinary. No one wants to have to screw their courage to the sticking place twice in the same year, but you will. Better times will come.
*’resolution on reflection is real courage’ is a quote from Horace Walpole, youngest son of Walpole’s namesake, Sir Robert Walpole, Britain’s first Prime Minister.
Although the 19th Walpole Awards won’t take place until November 2021, face to face is back, with a new, intimate series of micro-networking, writes Walpole CEO Helen Brocklebank.
The 2020 Walpole Book of British Luxury looks into the future for trends and themes that will help the business of British luxury evolve and grow. ‘This year, the world is in the jaws of history,’ writes astrologer Neil Spencer, in his Yearbook essay ‘Written in the Stars’, but even he could not have predicted the impact and disruption of the Coronavirus. God willing, we will all stay safe, but business is in for a bumpy ride, with markets, supply chains and consumer confidence all affected. With reports out of China suggesting manufacturing is picking back up, we can only hope that the duration of the virus will be reasonably short, and recovery swift, but there are challenging times ahead.
Earlier this week I emailed Walpole members to take the temperature of the British luxury sector with regard to the three Brexit scenarios that have been so much discussed over the last week.
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