Festival of Luxury Marketing | Day 3 – Highlights

With necessity forcing the world to go rapidly (fully) online during 2020, Day 3 of the Festival set out the new Digital Marketing playbook and the latest innovations in virtual luxury, with lessons from the experts in online retail and marketing; events and experiences; personalisation and clienteling 2.0.

Digital now has a disproportionate impact on the path to purchase – and yet consumers still value the human touch. Virtual Reality experiences provide a unique opportunity to bridge this physical/digital divide. The day’s first session saw Walpole and Spring Studios’ Sally-Anne Limb and Janet Carpenter discuss the new frontier of virtual marketing, followed by a discussion with Lisa Bridgett of DREST and Burberry’s Rachel Waller.

In just three months luxury brands made a 10-year leap in terms of their digital businesses. As stores reopen and consumer confidence builds how can brands now capitalise on the gains made over the last few months to re-imagine the customer experience? This was a question pondered by Farfetch’s Alex Currie, Cate Moore from William Grant & Son, Facebook’s Stefano Pardi and Janine Quatrevingt from Thom Browne.

In the day’s final session, Woven’s Helen Darlington and Princess Yacht’s Kiran Haslam discussed the challenges they have faced due to COVID-19, and how they adapted their digital strategy to place a greater emphasis on elevating the online brand experience for their HNW customers.

To complete the day, guests were invited to join us for Virtual Tasting with The Wine Workshop & Chapel Down Wines.

To watch any of these sessions again, please click here.

Please note, there is a small fee for non-attendees.


 

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