Adam Knight - co-founder of Chinese social commerce agency TONG explored just what the ‘Chinese decade’ means for British luxury, with dunhill's CMO Camille Martin, Ballantine's & Royal Salute's Mathieu Deslandes, and Anne Geonimi, Group Comms Director at Bluebell Group.
Our second session focused on how social commerce is revolutionising the online retail sphere in China - from live streaming and augmented reality to Key Opinion Consumers (KOCs). TONG's Adam Knight discussed how brands can pivot to China with Stephanie Foxley, Digital Marketing Director at Garrard, and Melissa Bisset, Marketing Director at Johnstons of Elgin.
To end the day, Walpole Helen Brocklebank and Malcolm Borwick, Royal Salute global ambassador and international polo star, staged a live whisky tasting of Royal Salute's 21 Year Old Signature Blend and the new Snow Polo Edition.
