Festival of Luxury Marketing | Day 5 Highlights

While Covid-19 may define 2020 (and the decade), Black Lives Matter and issues around sustainability and inclusion are having just as profound an impact on brands. With customers increasingly holding brands to higher standards, Day 5 of the Festival explores how marketeers must communicate a strong sense of brand purpose to be meaningful and authentic to a new socially and environmentally conscious consumer.

The final day of Walpole’s Festival of Luxury Marketing began  with Jenny Howard, SVP Strategy at Sunshine, and Anna Bartle, Vice President Corporate Affairs, The Estée Lauder Companies UK & Ireland discussing the increased value of purpose for the new generation of luxury consumers.

Our second session featured Jamie Gill, CEO of ROKSANDA, in conversation with Peter Howarth, who talked us through the challenges facing luxury fashion brands in an intensely disrupted world, and why diversity and inclusion is key to recovery.

To end the day, Walpole CEO Helen Brocklebank and Beatrice Hodgkin, Deputy Editor of How To Spend It discussed purposeful luxury, the more considered consumer and how best to communicate stories with these more contemplative customers.

To watch any of these sessions again, please click here.

Please note, there is a small fee for non-attendees.


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