Five Minutes with the Founder | Jennifer Chamandi Boghossian, Founder & Creative Director, Jennifer Chamandi

Today we spend five minutes with Jennifer Chamandi Boghossian, founder & creative director of Jennifer Chamandi, and creator of beautiful, and comfortable, shoes for women.

From the finest stitching to the immaculate craftsmanship, Jennifer Chamandi’s collection pulls from the skills of a family-run master artisan atelier based in Italy. In each stitch, there is care and passion.

Inspired by “Le talon aiguille” (the ‘needle’ stiletto), the distinctive ‘eye’ is inlaid into every heel. The technical prowess required to create this unique punctured heel was recognised with a UK Patent granted on 1 August 2018.

Fastened with a removable strap which embraces the foot, Jennifer’s shoes combine absolute comfort with immediately recognisable and distinctive elegance. With unexpected colour palettes inspired by the purity of abstract geometry combined with painstakingly handcrafted quality, Jennifer’s shoes are truly more than just staples.

What does British luxury mean to you? 

Quality and innovation.

What’s your vision for Jennifer Chamandi?

Empower all women with comfortable and distinctive shoes.

What do you consider your greatest achievement? 

Launching my brand 10 days before giving birth to my twin daughters!

How do you define success? 

Challenging a status quo and standing out in a saturated industry.

What’s your greatest extravagance? 

Black cabs!

What do you like most about being an entrepreneur?

The freedom of my time (although I end up working round the clock!).


It can sometimes be a lonely journey, especially at the beginning.

What has been your greatest regret? 

I try not to have regrets, only lessons I learn from.

Is there another business or a founder that particularly inspires you?

Stella McCartney. She’s a woman designing for women. I adore her clothes for their comfort and clean aesthetic.

What is your guiding principle? 

Quality over quantity.

Which living person do you most admire?

Any hard-working person who contributes to the wellbeing of others.

Which words or phrases do you most overuse? 

I started doing a lot of meditation in the past couple of years, so I use “the Energy” and “the Universe” in almost every context.

What keeps you awake at night? 

My 2-year-old twins!

What do you most value in your friends? 

The traditions we cherish even when we haven’t seen each other forever and the laughs we share.

What piece of advice would you give to someone starting up their own business now?

Be passionate, work VERY hard and believe in yourself.

Greatest luxury under £10? 

Homemade Lebanese meals delivered every week by gourmet caterer Kammoon, the best treat!