Five minutes with the Founder | Georgina Attwood, Moriarty Events
Georgina Attwood founded Moriarty Luxury Event Planning and Design, a luxury brand event producer working on a range of corporate and brand events throughout the UK and Europe. Moriarty were responsible for the flawless styling of the ballroom and drinks reception at the Walpole British Luxury Awards 2019 on Monday, together with beautiful flowers by Wildabout.
Tell us about Moriarty Events:
We produce a whole host of events for our clients, including; product launches, VIP brand dinners, corporate dinners, shop openings, corporate offsites, brand client entertaining and brand press days. We think outside the box and dare to be bold with our events, bringing dreams to reality and making the seemingly impossible, possible. We live for those ‘wow’ moments that our events deliver.
Tell us the story of how you built your brand:
I went to art school and have always been very creative. Initially I thought I wanted to be an Interior Designer as I love nothing more than transforming spaces. When the opportunity came to work for one of London’s top catering companies it gave me the chance to immerse myself in the events industry. Every event takes so much planning and the end product is like a work of art. The name Moriarty, came from cockney rhyming slang for party, I also liked having art in the name. Moriarty also has a slightly naughty assumption, like Sherlock Holmes, which is definitely a little bit like me – fun, mischievous and creative.
Why did you choose to set up your business in the luxury sector?
I’ve always been inspired by beauty and making things look beautiful. Therefore, when I started to develop the concept of Moriarty it only seemed right to pitch our level of work at the luxury sector. I don’t want to compromise on quality, everything we do has to look and feel exquisite.
What is your favourite thing about your job?
I love how personable my role is, whether with clients, suppliers or my team. I’ve been fortunate to meet some really influential luxury sector leaders in which only this role would have exposed me to.
Who is your source of inspiration and motivation?
My inspiration and motivation would have to be both Jessica McCormack and Kate Halfpenny. They’re wonderful women who have set up their own amazing, strong brands.
If you could have any other job in the world what would it be?
It would have to be an Interior Designer or Creative Interior Architect working in fabulous spaces with varied materials.
If you could do something differently in your career, what would it be?
On reflection, between leaving my last role and setting up Moriarty I would liked to have taken more time to travel and immerse myself in different cultures.
Where do you see yourself and your company in 10 years’ time?
Within the next five years our aim is to be considered one of the top event producers in the industry. In this time I aim to develop an arm of Moriarty offering interior design on a commercial level. Over the next 10 years I’d love for Moriarty to be producing incredible events worldwide for our clients.
What does success look like to you?
Building a big, happy team and working with a substantial number of fabulous clients.
What advice do you have for any young entrepreneurs looking to start their own business?
My number one tip would have to be – hire people that are better than you so you can always be learning and improving.