As Goode as it gets | Join Walpole at a party with Thomas Goode
Thomas Goode is the hidden gem of London’s luxury scene, writes Walpole CEO Helen Brocklebank. Join us for a party to celebrate the Indian summer on 17th September to find out why.
Mount Street and South Audley Street have long been vital coordinates in Mayfair’s map of luxe. More than a century before Marchesi and Balenciaga set up shop on Mount Street, or Erdem and Balmain brought high fashion to South Audley Street, these ineffably chic shopping streets were in every discerning (and wealthy) connoisseur’s address book. Then, anyone who was anyone – from a Maharaja to a Crown Prince – might enjoy an excellent lunch at The Connaught, before visiting Thomas Goode to pick up an exquisite bibelot or objet d’art or to commission a priceless dinner service. The more things change, as they say, the more they stay the same, and whilst this part of Mayfair is now adorned with high-end international fashion brands and its pavements dotted with well-heeled power-brokers dining outside discreet restaurants, for the cognoscenti Mayfair’s North Star for luxury interiors is still Thomas Goode.
The store’s new owner, Johnny Sandelson, one of Walpole’s Fifty Most Influential People in British Luxury this year, has embarked on an exciting new strategy to waken the historic brand – as he told the FT “it’s a bit like being an art dealer who finds something that gets cleaned up and turns out to be a Rembrandt. It feels like I’ve discovered an incredibly famous British brand that has just got overlooked”.
Unless you’re one of the really smart set, you might not have ventured through Thomas Goode’s automatic doors (the first of their kind in London; it’s worth the trip just to see a spot of 19th century high tech). But you should. Part V&A, part treasure chest, it’s a revelation in experiential retail – Sevres, Herend and Meissen porcelain or crystal from Christoffle or Lalique rub up against extraordinary decorative objects for the home – I particularly covet a brightly coloured lifesize sheep (you have to see it to understand its allure). Sandelson’s ambitious programme to waken the ‘slumbering giant of British luxury’ began more than a year ago – he’s committed to opening up the market for the exquisite craftsmanship on which Thomas Goode built its reputation, not only by showing that this kind of luxury can be more attainable than one might think – plates start at about £35 for instance – but also by exploring exciting new horizons, like the untapped HNW Indian market: the first store outside South Audley Street opened in Mumbai earlier this year, and now Sandelson is bringing India to Mayfair with his clever collaboration with Sabyasachi, India’s most celebrated couturier.
On 17th September, Johnny Sandelson and Sabyasachi will host a cocktail party for Walpole members at Thomas Goode – join us to discover why Thomas Goode has been delighting and enchanting its customers for nearly 200 years, and to raise a toast to the re-awakening of a British luxury legend.
Please click here to RSVP and here to read more.