WHERE’S NEXT FOR LUXURY?
In-person and digital tickets
for Walpole members and
non-members available now
Monday 29th April
at The Londoner
Buy tickets here
The Haves and the Have-Yachts: The World of Luxury Yachting and the Affluent Consumer

What makes yachting special and a shortcut to finding the world’s wealthy? What can yachting teach the wider luxury world about dealing with highly affluent consumers, and what has yachting got to learn about how other luxury businesses deal with consumers?
17th Oct 2018
The Haves and the Have-Yachts: The World of Luxury Yachting and the Affluent Consumer

The yachting lifestyle has been woven into the fabric of British luxury for more than two centuries. Whether it be the popularity of ‘navalism’ in the Victorian period, or the 1960s ideas of ‘Riviera Chic’, the UK, and the world beyond, has long been fascinated by the images of yachting and the idea of yacht ownership has been taken as a badge of refinement and wealth. Whilst not always a positive perception – the Riviera was characterised by Somerset Maugham as ‘a sunny place for shady people’ - yachting is undoubtedly a place where high affluence gathers.

Last night, three of Walpole’s newest members – leading luxury yacht builder Sunseeker, world-renowned yacht and residential design outfit Winch Design and publisher and media company, BOAT International came together at Maison Assouline to talk all things superyachting, and the yachting consumer, drawing back the curtain on this sometimes elusive, sometimes secretive, but always fascinating world.

 

Related Articles

Lauren Dickinson Clarke curates our latest Walpole Weekend Wind-Down playlist
Walpole Weekender
28th Mar 2024
Lauren Dickinson Clarke curates our latest Walpole Weekend Wind-Down playlist
Every month, we ask a different Walpole member or partner organisation to put together a playlist to help you transition into weekend mode after yet another high-stress week at work. For April, scented candle and home accessories brand Lauren Dickinson Clarke has shared a playlist tranquility and enlightenment to the end of your week
David Kendall on being part of the LGBTQ+ community in the luxury sector
Inclusive Luxury
28th Mar 2024
David Kendall on being part of the LGBTQ+ community in the luxury sector
Inclusive Luxury is our content series dedicated to celebrating the work of Walpole member executives in the LGBTQ+ community. In our latest interview, we speak to David Kendall, Marketing and Communications Director at storied interior architecture firm, David Collins Studio
Walpole's Anna Maude shares her Out of Office essentials
Out of Office
22nd Mar 2024
Walpole's Anna Maude shares her Out of Office essentials
In our Out of Office interview series, we speak to Walpole member and partner executives at the top of their game about how they live their lives away from their desks – the habits that help them decompress, the activities that re-centre their minds, and the little luxuries that they can't live without. This week, we talk dog walks, dirty martinis and phone drawers with Walpole's Executive Assistant & Head of Programme, Anna Maude