Launching today

Love Letters From Britain

A new series of short documentary-style films uncovering the untold stories of UK’s most innovative luxury brands.
5th Jul 2021
Launching today Love Letters From Britain A new series of short documentary-style films uncovering the untold stories of UK’s most innovative luxury brands.

Love Letters from Britain, a new series of documentary-style films, uncovering the untold stories behind British Luxury Brands, launches today.   

Produced by BBC StoryWorks Commercial Productions for Walpole, and including stories supported by the GREAT Britain & Northern Ireland Campaign, Love Letters from Britain aims to inspire a global audience by showcasing creative individuals and innovative businesses changing the face of a sector worth £48b to the UK economy. 

Click here to watch the films.

Featuring some of the UK’s best loved brands including Bentley, Bicester Village, dunhill, Jo Malone London, London Sock Company, Molton Brown, The Balvenie, The Lakes Distillery, and the soon to be opened Londoner Hotel, this unique series of 20 stories explores why British brands lead the way in defining a new era of luxury. The films build upon a culture of innovation and adaptation, balancing heritage and modernity, and focusing on creativity and craftsmanship underpinned by a core commitment to sustainable practices. The series looks at what ‘luxury’ means today, examines its relevance and shows exactly why the UK’s luxury businesses are so fundamental to the country’s appeal all around the world.

The British luxury sector is one of the UK’s greatest export success stories, with 80% of its production destined for overseas markets. Love Letters from Britain brings to life exactly why the very best of British creative, entrepreneurial and innovative talent is the secret of the UK’s international success, and why these iconic brands are a powerful and alluring calling card for the country.

Love Letters from Britain will be distributed to a targeted international audience in key luxury goods markets, including the US, China, Japan, South Korea, India and across the Middle East. 

Love Letters from Britain is available for international audiences on a dedicated BBC StoryWorks’ digital hub as well as globally accessible by clicking here. Following the launch of the first nine stories in the Love Letters from Britain series, a further eleven stories will begin production for release in October 2021. 

Love Letters from Britain is now available to explore here – www.lovelettersfrombritain.com.

"Walpole’s members, and the British luxury sector as a whole, have enormous strategic and economic importance to UK PLC, its people and communities.  Post-pandemic and post-Brexit, we are entering a brave new world where businesses play a crucial role in driving sustainability and selling Britain abroad. Never has the UK needed successful and sustainable businesses more and Walpole is enormously excited to launch this series with BBC StoryWorks and the GREAT Campaign to showcase some of our amazing brands around the Globe. They are beautiful stories with amazing, passionate and committed people."

HELEN BROCKLEBANK, CEO OF WALPOle

“BBC StoryWorks are thrilled to be creating this series about an incredibly important part of British culture and society. British luxury continues to adapt and adjust to the demands of customers, innovating and modernising in a way that sets British brands apart on the world stage. We’re excited to see the response from audiences to a unique look at the sector, and the inspiring individuals behind this success story.”  

Simon Shelley, vice president of Programme Partnerships, BBC StoryWorks 

“The GREAT Campaign showcases the very best of the UK, promoting a dynamic, diverse and collaborative spirit that is evidenced in the compelling stories of the UK’s most innovative luxury brands. The UK and its luxury industry offer the world a unique blend of heritage and modernity, craftsmanship and creativity as well as bold approaches to sustainability that are helping to combat the climate challenges the world faces.”

Dan Ramsay, Director, GREAT Britain & Northern Ireland Campaign

Click here to watch the films.

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