Love Letters from Britain, a new series of documentary-style films, uncovering the untold stories behind British Luxury Brands, launches today.
Produced by BBC StoryWorks Commercial Productions for Walpole, and including stories supported by the GREAT Britain & Northern Ireland Campaign, Love Letters from Britain aims to inspire a global audience by showcasing creative individuals and innovative businesses changing the face of a sector worth £48b to the UK economy.
Click here to watch the films.
Featuring some of the UK’s best loved brands including Bentley, Bicester Village, dunhill, Jo Malone London, London Sock Company, Molton Brown, The Balvenie, The Lakes Distillery, and the soon to be opened Londoner Hotel, this unique series of 20 stories explores why British brands lead the way in defining a new era of luxury. The films build upon a culture of innovation and adaptation, balancing heritage and modernity, and focusing on creativity and craftsmanship underpinned by a core commitment to sustainable practices. The series looks at what ‘luxury’ means today, examines its relevance and shows exactly why the UK’s luxury businesses are so fundamental to the country’s appeal all around the world.
The British luxury sector is one of the UK’s greatest export success stories, with 80% of its production destined for overseas markets. Love Letters from Britain brings to life exactly why the very best of British creative, entrepreneurial and innovative talent is the secret of the UK’s international success, and why these iconic brands are a powerful and alluring calling card for the country.
Love Letters from Britain will be distributed to a targeted international audience in key luxury goods markets, including the US, China, Japan, South Korea, India and across the Middle East.
