Life in Luxury | Ian Renton, Regional Director, The Jockey Club

Today we meet Ian Renton, Regional Director of The Jockey Club, who tells us what it’s like to be responsible for the staging of The Cheltenham Festival: creating a combination of the best possible sport with great customer service and brand appeal.

Tell us what you do?
I am responsible for the South West region of The Jockey Club, which includes Cheltenham Racecourse where we hold The Festival in March, an iconic sporting event which each year increases its appeal to the luxury brands that we work with.

What does a typical working day look like for you?
The majority of my time is spent in Cheltenham with fairly regular visits to London, working with my team, colleagues and our various clients to continue to advance The Jockey Club and its various racecourse assets. The combination of aiming to provide the best possible sport with great customer service and brand appeal ensures that every day is unique.

What do you like most about your job?
Having the opportunity to further enhance one of the UK’s great sporting events, and also interacting with an immense variety of different people including our racegoers, business leaders, trainers, jockeys as well as some fantastic horses.

Least?
I love providing a great experience for many different people but, with over a quarter of a million people visiting us over the four days of The Festival, I also know that, for some, their experience could be improved. I hate leaving anyone disappointed.

What attracted you to the luxury sector specifically?
Luxury brands create a higher level of expectation and aligning oneself with this sector requires us to enhance the service and facilities we provide; I believe in doing things well.

What was your path to the role you have now? 
From my school and university days I have had a love for racing and have been lucky enough to have spent most of my career involved with a sport that I love. My first role in racing was with the Jockey Club and I was delighted to return here seven years ago.

What advice would you give someone looking to get into the luxury sector?
Be passionate and enthusiastic in everything you do and ensure that quality standards are maintained.

www.thejockeyclub.co.uk