Life in Luxury | Hannah Houghton, Marketing Manager at Ettinger
The first in a series of new profile pieces, Life in Luxury explores the everyday working lives of all areas of Walpole’s membership – from makers to merchandisers, stylists to sales, PR to HR, chefs to gardeners, and everyone in between – to examine what makes the sector and its people tick.
Today we meet Ettinger’s Marketing Manager Hannah Houghton, who shares her Life in Luxury, including her typical day, what she likes most about job, and her unconventional path into the sector.
Tell us what you do?
I have worked at Ettinger for nearly nine years and, at various times, have done nearly every job you can do – from photographer, videographer, client services, packing and sales – as well as spending a good amount of time in our factory to learn the leather craft trade. As a result, I have a pretty solid understanding of how each side works, and how collectively we can pull together as a team. My main responsibilities are the execution of product development, launches, brand collaborations, social media, website development, and the creation of all images and films.
What does a typical working day look like for you?
We are a small team doing a lot, therefore scheduling, organising and planning are pretty top priorities, making sure we are all on track. I am often planning shoots, or on them, and spend a good proportion of my day on the phone to our factory manager.
What do you like most about your job?
We have a passionate and fun team that all work incredibly hard. I have seen the business change a lot over the last nine years -it’s the best feeling to be part of a thriving and creative company.
There is a lot to do, and never enough time to do it all!
What attracted you to the luxury sector specifically?
It begins and ends with the product. When you have a product that sells itself then you believe in what you do every day. Creative ideas are never hard to come by when you have the best craftspeople making your product.
What was your path to the role you have now?
Not a very standard path… I was waitressing when I met Robert Ettinger and his wife Janie – this was the summer I graduated from university. I was handed Robert’s business card and called him the next day… one week later (after a holiday in Ibiza) I was walking into the Ettinger office to start my first day as the photographer / client services coordinator, and I haven’t looked back since.
What advice would you give someone looking to get into the luxury sector?
It doesn’t matter where you start and what your first job in the industry is: you will find your path… the possibilities are endless.