Love in the time of Coronavirus | Asprey’s Zero Profit Initiative supporting The National Emergencies Trust

Asprey, established in London since 1781, has always supported Britain during the most difficult and critical times, from crafting army supplies in WW1&2 in its own workshops to the production of commemorative gifts given to soldiers that served during this time. Asprey today, is still committed to helping those battling on the frontline sacrificing their own health to treat and care for others in the most challenging times.

It is with this spirit that Asprey is pleased to announce a zero-profit initiative supporting The National Emergencies Trust, a disaster charity backed by the HRH Duke of Cambridge, which is providing support to organisations and services on the frontline battling the Coronavirus Pandemic.

In an All Profit donation to National Emergencies Trust, Asprey’s internationally renowned 167 Pendant has been created in sterling silver with a special engraving on the reverse with the NET logo.

We are pleased to partner with National Emergencies Trust, an incredible organisation working collaboratively with a range of charities to ensure the maximum amount of money is raised and distributed securely and fairly to help those most affected by the Coronavirus outbreak. Our modest initiative, is the least we can do show our support of these incredible and vital institutions working tirelessly to aid those most in need. –  John Rigas, Asprey Chairman

 Asprey’s 167 Bond street pendant is inspired by the concept of buttons on fine clothing and English tailoring. This famed button motif has featured across many of Asprey’s collections and features a central amethyst stone, the signature colour of the house. Significantly, engraved around outside of the pendant is the Flagship London address which historically is also part of the same building occupied by British Nurse Florence Nightingale, famed for raising the standards and policies of medical care during the 19th and 20th century.

The 167 pendants are available to pre-order on www.Asprey.com donating all funds directly to NET and will be used immediately in response to the COVID-19 pandemic.

NATIONAL EMERGENCIES TRUST CORONAVIRUS APPEAL

About the appeal
On 18th March 2020, The National Emergencies Trust (NET) launched a fundraising appeal to help those most affected by the recent coronavirus outbreak.

The public can donate at: www.nationalemergenciestrust.org.uk.

Why?
The outbreak of coronavirus is both a global and national emergency. Many people are suffering, not just from ill health but also from the economic impact as well as the effects of social distancing and isolation. While there is much that Government can and is doing, there is also a strong desire of the public to help others and there are local grassroots organisations that can provide vital support to people who need it. The National Emergencies Trust will channel the money raised to those organisations so people who need it can get support as quickly as possible.

What is NET?
The National Emergencies Trust is an independent charity that collaborates with charities and other bodies to raise and distribute money at the time of a domestic disaster. The Trust was established in November 2019 in response to a Charity Commission recommendation following a series of UK emergencies in 2017.  This is its first appeal since it launched since its creation last year.

How will the appeal work?
The National Emergencies Trust will work collaboratively with a wide range of organisations to ensure the maximum amount of money is raised and is distributed effectively and fairly to those organisations who can do most to help those in need.

This partnership network has been created by the National Emergencies Trust over the past few months and provides the public with the reassurance that funds will only be channelled through trusted and reputable organisations.

www.asprey.com