Love in the Time of Coronavirus | Vivien Sheriff x Ascot

Royal Ascot have commissioned luxury milliner Vivien Sheriff to create a bespoke rainbow headpiece for NHS auction.

Whilst this year Royal Ascot will be taking place behind closed doors for the first time in history, Vivien Sheriff are certainly not ones to shy away from the festivities. In such unusual times it is more important than ever to brighten up our social media feeds with a smile and a beautiful headpiece.

Royal Ascot has launched their #StyleWithThanks campaign, where racegoers are invited to don their favourite headpiece, share an image with the aforementioned hashtag and donate £5 to the campaign fundraising page, in recognition of those working on the frontline of the global COVID-19 crisis.

Prizes will be given for the most Elegant, Original and Uplifting outfits across the week with a panel of fashion industry judges selecting the winners. Photos posted using the campaign hashtag will be collated and used to create a giant rainbow mosaic image tribute which will become a permanent installation at Ascot Racecourse.

In partnerships with The British Hat Guild, Ascot have invited Vivien Sheriff and other leading British milliners to create a beautiful collection of rainbow inspired millinery pieces, to be auctioned throughout the week of Royal Ascot. The auction commences at 9am on Tuesday 16th June 2020.

It has been a challenging time for milliners, as for most businesses. It has re-galvanised the team to work on such a worthy project. We have been commissioned by Royal Ascot to create a Rainbow inspired hat and our creation is a pastel arc of silk abaca set on our signature beret with a full-face veil with a prism of Swarovski crystals –  says Vivien Sheriff