#BuyOnlineLuxury | Walpole pledges support for online luxury

With the sobering news from many luxury retail brands that they are shutting their physical shops in the coming days, now is the time for Walpole – and the wider luxury retail sector – to support brands’ digital offer, and work collaboratively to establish a ‘virtual Bond Street’.

In this ever-changing situation, Walpole will actively work to promote members’ online shops across all of our platforms and ask that all retail brands – both big and small – support this endeavor. By working together, we will have a bigger platform to cut through the uncertainty, with the message being: you may not be able to get to the shops, but you can still support your favourite brands online.

To read the full guidelines, please click here: Supporting Online Luxury

To get involved – or to pledge your support – please email Jenni Rayner and Celandine Wade at content@thewalpole.co.uk.

By working together, we will have a bigger platform to cut through the uncertainty, with the message being: you may not be able to get to the shops, but you can still support your favourite brands online.”

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