Luxury Leader | Daniel Avener, CEO, MDR Brand Management
In our Luxury Leader series, we meet a Walpole member chief executive to discover what makes them tick, how they define success, and what inspires them. This week we shine a light on Daniel Avener, CEO, MDR Brand Management.
“I joined forces with Mishcon de Reya in September 2018 to set up a new brand management business, MDR Brand Management, which is now operating in 10 locations around the world through associate partner offices. Previously I worked at CAA/GBG, the world’s largest brand management group, where I was Senior Vice President of Global Brands, managing a brand portfolio across 24 offices and more than 100 markets that delivered over US$1 billion of retail sales in 2017. Among the global brands and personalities I have worked with are David Beckham and Mercedes-Benz.”
WHAT DOES BRITISH LUXURY MEAN TO YOU?
Deep-rooted tradition, craftsmanship and quality.
WHAT’S YOUR VISION FOR THE COMPANY?
MDR Brand Management has been created to address the growing complexity that brand owners face in the global marketplace. It recognises that there has never been more overlap between creative, commercial, regulatory, digital and legal considerations. We want to provide a unique service to our clients that redefines the brand management offering – a first for both the legal sector and the world of brands.
WHAT DO YOU SEE AS THE FUTURE OF LUXURY?
More craft and consciousness.
WHAT INSPIRES YOU?
WHAT PIECE OF ADVICE WOULD YOU GIVE TO SOMEONE ENTERING THE LUXURY INDUSTRY NOW?
Have laser vision and focus about what you want to achieve, and an unwavering spirit to deliver it!
IN A PARALLEL LIFE, WHAT WOULD YOU BE DOING?
Living in the mountains ski-guiding.
WHAT’S YOUR FAVOURITE LUXURY?