The new rules of digital | Spring Studios on the changing face of luxury communications

Walpole is hosting a breakfast workshop with Spring Studios this morning, focusing on social media for luxury brands. We’re looking forward to hearing from Spring’s experts, and a discussion on current luxury communications trends and how brands can create compelling digital content. Ahead of the event, which kicks off at 8.30 this morning, we spoke with Jenmon Yuen-Jenkins, Spring’s Business Development Director, who gave more insights into the business, including how they work with Walpole brands.

What does Spring Studios do?
Spring Studios is an innovative integrated creative agency creating communications for some of the world’s most iconic luxury, fashion, beauty, lifestyle and retail brands. Our unique eco-system connects culture, creativity and ideas to transform brands and drive aspiration for consumers globally. We work with iconic brands such as Estée Lauder, Tom Ford, Breitling, Browns and 24 Sèvres to indie challenger brands such as Bulldog, Myla and Huawei. Spring Studios are located in iconic buildings and the world’s most vibrant cities: New York, London, LA and Milan.

How do you work with luxury brands?
Spring Studios services include a world-class creative agency. Our integrated approach elevates these brands, and offers relevance to consumers globally, with digital activation at the forefront of everything. Offering end-to-end services for creating global brand campaigns, digital platforms, social campaigns, specialism in brand design, content capture, editorial shoots and e-commerce.

With an on-site industry-leading production house and state-of-the-art studios and facilities Spring Studios is the preferred choice for leading photographers, filmmakers, publications and brands from around the world. Our portfolio of expertly designed studios has been home to celebrated editorial and commercial shoots for two decades, featuring latest technology and a full range of services for the ultimate experience.

From exhibitions and culinary pop-ups to New York Fashion Week, intimate dinners to grand galas, Spring Studios orchestrates the most exclusive events and cultural partnerships. Our exclusive members club in New York and LA is a new kind of club for the global cultural marketing elite combining creative services with flexible workspaces.

Can you give us an overview of the workshop you are staging for Walpole members this morning?
Living in a digitally-focused, omni-channel society, it is more important than ever for luxury brands to grasp the implications and opportunities that these new market shifts present, in terms of creativity, community, consumer engagement, commerce and content.

With a focus on ‘The New Rules of Digital: Understanding the changing face of luxury communications’, our experts will discuss current luxury communications trends, including case studies with practical advice on how to create compelling digital communications across online channels and offline experiences, providing attendees with the tools to ensure your business stands out.

What do you see the biggest challenge in today’s communication?
Maintaining an elevated creative output in the digital/social new world order.

How else do you work with Walpole?
Spring Studios hosts events for Walpole during the annual Trade Mission to New York, and advises on social strategy and content creation for the Walpole British Luxury Showcase in the city. We also provide consultancy on Walpole’s social media strategy, as well as thought leadership and keynote speakers for Walpole events, to share the latest insights into modern communication

 Join the conversation on social: #SpringxWalpole and follow us on Instagram Stories to see more from this morning’s event.