The Power List | Legends | Robert Ettinger, CEO of Ettinger
Ahead of tomorrow’s Men’s Style Press Day, presented by Ettinger, we profile the brand’s CEO Robert Ettinger, who was also named one of Walpole’s 50 Most Influential People in British Luxury. With a significant role in shaping the culture and legacy of British luxury, we discover the defining moment of Robert’s career, and the most important changes he’s seen in the sector…
In 1995 Robert took over the reins from his father, Gerry Ettinger, when he became the Managing Director of Ettinger. When the company was granted a Royal Warrant, Robert set-off to build Ettinger as an internationally recognised brand whilst maintaining its crucially important UK design and manufacturing base.
What has been the defining moment of your career?
This has to be when Ettinger was granted a Royal Warrant in 1996 as manufacturers of leather goods to HRH the Prince of Wales. This was a seal of approval, quality and trust by the Prince of Wales and has been instrumental in helping Ettinger sell its leather bags and accessories to over 35 countries around the world.
What are the most important changes you’ve seen in the sector?
The enormous growth of e-commerce over the past 20 years; it has changed the whole way that companies can sell their products internationally. As well as providing considerable opportunities, it has also created challenges which need to be managed carefully to create a global sales channel that is harmonised.
Tomorrow will see Ettinger bring together 13 British luxury brands – including four fellow Walpole members – to create the first-ever ‘British Men’s Style Multi Brand Press Day’, taking place at the historic Spencer House in London’s St James. Please click here to read more.