Royal Ascot | Dressing and Drinking with DAKS and Chapel Down

On day two of Royal Ascot, we turn our attention to the etiquette of dressing and drinking during the world’s most prestigious race meeting. We spoke with British luxury fashion house DAKS – who have been clothing racegoers since 1894 – on ​navigating the notoriously tricky dress code, and to English winemakers Chapel Down on their tipple of choice to toast (or commiserate) a big win (or loss!) on the horses.

DAKS’ Royal Ascot Style Guide

“When dressing for Royal Ascot there are of course certain things to take into consideration, mainly which of the enclosures you will be viewing from. The dress code does differ slightly from enclosure to enclosure but there are a few points to always remember. The Royal Ascot dress code is traditional and is woven into the very fabric of their history. For 2018 socks have now become a requirement for gentleman, ties must be worn and bow-ties and cravats are not permitted. A morning suit is a must if you are in the Royal Enclosure but if you are viewing elsewhere our Bacton Earl Double Breasted suit is the perfect fit. Featuring a windowpane check, straight flap pockets, notch lapels and double vent this suit fits the occasion.

“For ladies, dresses and skirts should be of a modest length which is defined as just above the knee or longer. Strapless, off the shoulder, one shoulder and bardot style dresses and tops are not permitted. Our new Petra dress for SS18 is the perfect knee length style for such an occasion. Featuring a tunic style with biased cut mid-length sleeves and our new floral tulip design, this dress is perfect for any enclosure.  Trouser suits and jumpsuits are permitted but must be full length. And of course a hat, headpiece or fascinator should be worn at all times.”

Chapel Down Managing Director Mark Harvey gives his recommendation on what to drink during Royal Ascot

Did you know that, on average, a bottle of Chapel Down pops every 20 seconds throughout Royal Ascot week?

“Royal Ascot is a sparkling highlight in our sporting and social calendar. And what better way to celebrate your winnings at this quintessentially British occasion than with a glass of Chapel Down Brut in hand. Bursting with aromas of red apple and lemongrass, this elegant sparkling wine is the perfect choice to keep racegoers refreshed throughout the sporting week.

And finally…

Fitzdares share their exclusive tip for Wednesday: “Cracksman is very hard to oppose in the Prince of Wales’s Stakes (4.20pm) today. If you don’t want to back him at such a short price, just sit back and enjoy watching a master at work.

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