Pictured above: Kevin Chesters at the 2020 Walpole Summit back in February.
How have the events of 2020 impacted on how your business communicates with your customers?
How HAVEN'T they? It's been a mad time for everyone. It's taught me to take nothing for granted.
What has been the biggest marcomms lesson you have learnt since March?
It's better to be useful than clever.
What do you believe are the ‘new marketing luxury rules’ for the ‘new normal’?
Same as the rules in the old normal. Be good, be different, and being different is good.
What can we look forward to hearing you discuss this September?
How to sell brand Britain. Britain on her best day, and the very best of Britain.
What headline insights will you be sharing?
Cliches are useful, if you use them right.There's nothing wrong with the Beatles. Nigel Farage does not speak for Britain.
