Spotlight on the Speakers | Kevin Chesters, Partner, Harbour

“Be good, be different, and being different is good.”

As we look ahead to September’s Festival of Luxury Marketing, we hear from strategy guru Kevin Chesters, a speaker on Day 1 of the Festival, who will ask if Brand Britain is still a priceless asset. Kev’s Ted-style talks are always a masterclass in brand positioning, and as an added bonus he will be in conversation with Dan Ramsay, director of the government’s GREAT campaign. Read on for Kevin’s soundbites for business, and click below to secure your tickets.

Pictured above: Kevin Chesters at the 2020 Walpole Summit back in February.

How have the events of 2020 impacted on how your business communicates with your customers?

How HAVEN’T they? It’s been a mad time for everyone. It’s taught me to take nothing for granted.

What has been the biggest marcomms lesson you have learnt since March?

It’s better to be useful than clever.

What do you believe are the ‘new marketing luxury rules’ for the ‘new normal’?

Same as the rules in the old normal. Be good, be different, and being different is good.

What can we look forward to hearing you discuss this September?

How to sell brand Britain. Britain on her best day, and the very best of Britain.

What headline insights will you be sharing?

Cliches are useful, if you use them right.There’s nothing wrong with the Beatles. Nigel Farage does not speak for Britain.

Secure your tickets now
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