Spotlight on the Speakers | Kevin Chesters, Partner, Harbour

Events

Spotlight on the Speakers | Kevin Chesters, Partner, Harbour

25/08/2020

“Be good, be different, and being different is good.”

As we look ahead to September’s Festival of Luxury Marketing, we hear from strategy guru Kevin Chesters, a speaker on Day 1 of the Festival, who will ask if Brand Britain is still a priceless asset. Kev’s Ted-style talks are always a masterclass in brand positioning, and as an added bonus he will be in conversation with Dan Ramsay, director of the government’s GREAT campaign. Read on for Kevin’s soundbites for business, and click below to secure your tickets.

Pictured above: Kevin Chesters at the 2020 Walpole Summit back in February.

How have the events of 2020 impacted on how your business communicates with your customers?

How HAVEN’T they? It’s been a mad time for everyone. It’s taught me to take nothing for granted.

What has been the biggest marcomms lesson you have learnt since March?

It’s better to be useful than clever.

What do you believe are the ‘new marketing luxury rules’ for the ‘new normal’?

Same as the rules in the old normal. Be good, be different, and being different is good.

What can we look forward to hearing you discuss this September?

How to sell brand Britain. Britain on her best day, and the very best of Britain.

What headline insights will you be sharing?

Cliches are useful, if you use them right.There’s nothing wrong with the Beatles. Nigel Farage does not speak for Britain.

Are you a luxury brand leader, founder/owner, marketeer, communicator or advertiser? Join Walpole – the sector body for British luxury – for five days of unmissable insights, compelling content and networking opportunities this September, as we uncover the new rules of marketing for the ‘new normal’ and how best to reach the luxury customer, post-pandemic – all from the comfort of your own home.

Events 25/08/2020

CEO Letter | Why Walpole’s Festival of Luxury Marketing is the navigation tool you need for the post-pandemic luxury landscape

Six months into the pandemic, luxury’s leaders are learning to live with uncertainty. A sector that has always cleverly balanced creative entrepreneurship with heritage, tradition and a long-term view has changed and adapted with extraordinary rapidity and enormous courage. Strategy shifts that would once have been discounted as too radical are now the norm. Brands have accelerated long-term digital plans and achieved in months what would ordinarily have taken years.

Events 01/01/2020

Walpole Summit 2020 | New Strategies, New Horizons

Discover what the future holds for British luxury at the 2020 New Horizons, New Strategies Summit, in association with Global Blue and supported by Facebook, VERB Brands and The May Fair Hotel.