SpringxWalpole | Social media lessons for luxury brands
On Thursday 9th May Walpole hosted a breakfast workshop on social media for luxury brands and the changing face of luxury communications with Spring Studios. During the event, speakers including Spring Studios’ MD Janet Carpenter and Tom Punch, Global President and Chief Creative Officer, discussed current luxury communications trends and how brands can create compelling digital content.
The event was introduced by Walpole’s Charlotte Keesing, before handing over to Tom Punch who discussed Luxury in a Digital Age. Sally Anne Limb, Insights Director at Spring, moved on to Principles for luxury Communications followed by a panel discussion on ‘Looking into the Future’, moderated by Spring MD Janet Carpenter. The morning finished with group exercise with Jenmon Yuen Jenkins.
Amongst the many insights and takeaways from the event, was the statistic that 65% of luxury consumers in UK prioritise Instagram over traditional channels for inspiration and brand discovery. Spring Studios’ top tips?
1. Social is both your shop window and a window to your world
2. Start a conversation
3. Create offline experiences that fuel online content & conversation
To learn more, please visit www.springstudios.com