In the wake of the COVID-19 pandemic, businesses are dealing with uncertainty about how to reach and serve their customers in authentic ways that provide value and reassurance.

One way to stay connected with your customers is through Stories. Stories’ real-time and authentic nature can help humanise your brand, drive entertaining engagement and garner support for your business.

Click here to download the Instagram Stories COVID-19 Playbook for some tips on how best to use Stories during this challenging time.