Sustainability Stories | Ormonde Jayne embraces the refill revolution
With sustainability on everybody’s minds, Selfridges has created a new Refill & Reuse space in the perfumery featuring Walpole member Ormonde Jayne. Ormonde Jayne’s clients can now get their forever personalised bottle of perfume at the glamorous new refill bar in Selfridges.
To celebrate the new refill service, Ormonde Jayne has launched seven new fragrances and seven striking new coloured bottles, with on-site cap engraving. Customers can also choose the exact concentration of the fragrance they would like poured.
Ormonde Jayne’s Founder & Perfumer Linda Pilkington says:
The Refill Revolution has had an enormous impact on all of us, and many of our ecologically minded clients want a beautiful fragrance that is also zero waste. We are delighted to step up to the challenge with this spectacular space at Selfridges in London & Manchester.
As well as choosing the fragrance, the colour of the bottle and the concentration, clients will also have to get creative and come up with a name for their chosen perfume! For the first time, Ormonde Jayne has launched seven nameless fragrances, but there is plenty of time to relax and come up with a name in the new Ormonde Jayne lounge in Selfridges.
Staff will keep a record of your choice and clients returning to reuse their bottle will have it cleaned to remove residues and then receive a 10% discount on their refill.