The Fitzdares Club
Fitzdares has been taking the world’s largest sporting wagers since 1882, and has long established itself as the world’s finest bookmaker.
We created the Fitzdares Club as a pop-up in 2018, as a place for passionate fans to watch live sport in both comfort and luxury. As it moved across London’s most exclusive clubs, via Wentworth and Glorious Goodwood, its popularity grew. It needed a permanent location.
We settled on Fitzdares’ original home, Mayfair. There will be no better place to savour delicious food, wine, and most crucially, sport. Welcome to the Fitzdares Club. Opening September 2020.
The worlds of luxury and sport rarely intertwine, a tragedy Fitzdares are seeking to rewrite. With the world’s finest audio-visual equipment and four 4K HD streams, Fitzdares Club will play all the sport you need throughout the day. From Royal Ascot to Wimbledon via those 4am prize fights, you won’t miss a punch.
The Club will curate a weekly schedule of the best action, with previews and talks hosted by world-famous sports stars and pundits. There will be a fine selection of custom-made chess and backgammon boards, and the club will host regular talks to stimulate the mind. The Club is also the new home Fitzdares’ brain-training outfit, Cerebral Gym.