It is hard to believe the doors at Brown’s have been closed for a little over five months, both the team and I cherish the reopening and getting back to what we do best – hospitality! My executive team has been fully engaged throughout the time we have been closed with constant communication with guests and the wider team.
We have followed and amended the many government guidelines, the safety of both guests and team is paramount and all health and hygiene procedures have been implemented above those suggested. The operational team has resumed gradually in order to prepare and bring life back into the legacy of Brown's. Although social distancing will be a part of our daily life, we aim to offer an environment as close to before. The team will wear masks and have undertaken a comprehensive welcome back to work training before they are able to work from the hotel.
What would you would like your guests to know about when considering visiting the hotel?
Guests will be pleased to hear that we have introduced an array of new unique and bespoke offerings at Brown’s. We have enhanced our in-room dining services so that guests can enjoy great British fare from Charlie’s in the comfort of their own suite, be it for lunch or dinner.
We have also, very excitedly, partnered with England’s oldest (and most stylish) bicycle manufacturer, Pashley Cycles. These bicycles will be available for all guests staying with us to enjoy the best of Mayfair and St. James. Furthermore, we have introduced a delicious new ‘British Picnic’ menu created by our Chef Adam Byatt and his team – perfectly suited to place on our branded bicycles. (More on this below).
We have been counting down the days until we can welcome guests back through our doors.
How else can government help with aiding hospitality and tourism recovery?
Hospitality as a whole but, more importantly, London requires major investment in promoting the city again - from its attractions to activities. It is fundamental to promote the measures that have been adopted to make London a safe place to visit and spend time in. The extension of the Eat Out To Help Out scheme has been a wonderful project to bring back members of the public to dine out again. However, many outlets such as hotels were unable to benefit from this as their doors were still closed, therefore it would be great to see the scheme extended so more hospitality outlets could take part. It will be some time until London is back on people’s radars - which makes it even more vital now for authorities to work closely together to put this city back on the map.
Brown’s Hotel, a Rocco Forte Hotel located on one of Mayfair’s most prestigious addresses, will reopen on 1st September 2020 with in-room dining experiences and bespoke offerings, inviting guests to enjoy the hotel’s understated elegance as well as sophisticated surroundings for a truly memorable stay.
Brown’s is a mere five-minute walk to the beautiful parks of Green Park and St. James. In keeping with the hotel’s central location, the hotel has teamed up with Pashley Cycles, England’s oldest bicycle manufacturer established in 1926. These vintage bicycles will be on hand for guests to make the most of the outdoors along with a bespoke bike safari itinerary, created by the team at Brown’s.
Adam Byatt, Chef Director of the hotel’s restaurant Charlie’s, has created together with his team a classic ‘British Picnic’, filled with delectable produce. To enable guests with refuelling time – guests can tell the team the park and time of desire and the feast will await within a London green space, all accompanied by a Picnic Host.
Brown’s Hotel will also be providing guests with the opportunity to indulge in an enhanced Suite dining experience, for ultimate exclusivity and privacy with family and friends. Suite guests will be able to order directly to their suite for lunch or dinner, with dishes including Crab salad, whole Roast rouse, Dover sole, Parmesan risotto, or a tailored menu of choice.
On arrival, guests booking suites will be welcomed with their favourite cocktail, prepared by world-renowned cocktail maestro Salvatore Calabrese. Those who wish to retreat to the privacy of their Suite can enjoy the stylish designs by Olga Polizzi, Director of Design at Rocco Forte Hotels, whilst those who prefer to linger in the hotel’s chic Donovan Bar can soak up the art and photography woven into the property’s history.
We are counting down the days until we can welcome guests back through our doors once more. Personalised experiences are in our DNA and, as the country adapts to the new norm, we must too with new ways of offering enhanced bespoke services. We are fortunate to be situated close to some of London’s most prestigious green spaces and, with our wonderful new partnership with Pashley Cycles, tailored itineraries and delicious picnic baskets on offer, guests will be able to make the most of the outdoors in the very heart of Mayfair”.
- Stuart Johnson
In tapping into the trend of staycations, a luxurious overnight stay awaits at London’s first hotel.
Staycation at Brown’s: Valid from September for 3 months and receive 20% off BAR (Executive room upwards)
- Early check in and late check out (subject to availability)
- Daily breakfast in Charlie’s
- Complimentary Wi-Fi
- Credit £50.00 to use at the hotel against food and drinks per stay
- VIP Access card to Royal Academy
- Complimentary upgrade (subject to availability on arrival)
- Welcome bottle of (house) Champagne on arrival