An early mentor of Walpole’s Brands of Tomorrow programme, Demetra Pinsent is now the CEO of Charlotte Tilbury Beauty – the world-renowned make-up brand which has seen incredible growth this year, despite the obvious challenges. In today’s Power List profile, in association with Investec, Demetra tells us what it means to be named one of the 50 Most Influential People in British Luxury, and how Charlotte Tilbury has achieved significant success in such a challenging year.

Demetra Pinsent has been the CEO of Charlotte Tilbury Beauty since its inception in 2012. In this capacity, she has partnered with Founder Charlotte Tilbury to deliver record-breaking, year-on-year growth across all channels and geographies. Prior to this, she was a partner at McKinsey & Company where she co-led the European Luxury Goods Practice. Demetra has served as a Non-Executive Director for Capital & Counties and Belmond, and is currently a Trustee of the Royal Foundation of the Duke and Duchess of Cambridge.

WHAT DOES IT MEAN TO YOU TO BE NAMED A WALPOLE 2020 POWER LIST WINNER?

I’m incredibly honoured to be recognised by Walpole, an organisation I first became involved with over 15 years ago as a founding mentor of the Brands of Tomorrow programme. Walpole’s role as an advocate for British luxury brands has never been clearer and more important that it is today – as evidenced by the leadership role Walpole is playing in lobbying the government on Covid-related decisions that significantly impact our industry.

WHY DO YOU THINK YOU WERE NAMED ON THE LIST THIS YEAR?

Charlotte Tilbury has had an exceptional year. Like all businesses, we have had to navigate the challenges presented by Covid. By reacting quickly, leveraging our digital capabilities and pivoting our business to digital channels, we have continued to deliver double-digit year-on-year growth. We are also delighted to have forged a partnership this year with third-generation, family-owned fashion and fragrance business Puig. Puig’s complementary expertise and values-driven approach will support us in achieving even more ambitious growth plans going forward.

www.charlottetilbury.com

Read the brochure here: Power List 2020 Brochure.