Walpole Future of British Luxury Summit 2021
A New Era for Luxury
Monday 6th September
At the Londoner
Book tickets now
The Walpole Power List 2020

The Taste-Makers: Jason Heward, MD, Leica

Since becoming Managing Director of Leica, Jason Heward has given the legendary camera brand a new focus through creativity and collaborations. He created new destination stores and galleries in Mayfair, Harrods and Manchester giving discerning creatives places to admire and learn about photography. Here we hear from Jason on how it feels to be included as one of the taste-makers on the Walpole Power List 2020, and the intrinsic link between creativity and luxury.
1st Dec 2020
Share this article
The Walpole Power List 2020  The Taste-Makers: Jason Heward, MD, Leica

Jason has fostered creativity through collaborations with the best of British luxury including Royal Opera House, Belstaff, Goodwood, Paul Smith, Rolls Royce and National Portrait Gallery.

What does it mean to you to be named a Walpole 2020 Power List winner?

It’s very humbling to be included in a list of flagbearers for British luxury. The Walpole Power List is full of such inspiring individuals if you are the average of the company you keep, my average is now seriously elevated!

Why do you think you were named on the List this year?

Being able to explore your creativity is a luxury that we can all access. I have always kept this at the heart of everything I do, trying to enrich our everyday lives through creative expression, be it standing in front of great photography, pushing yourself to new levels through education, or just quietly finding a way of telling your story. Creativity and luxury are intertwined.