The Walpole Power List 2020 | The Taste-Makers: Jason Heward, MD, Leica

Since becoming Managing Director of Leica, Jason Heward has given the legendary camera brand a new focus through creativity and collaborations. He created new destination stores and galleries in Mayfair, Harrods and Manchester giving discerning creatives places to admire and learn about photography.

Here we hear from Jason on how it feels to be included as one of the taste-makers on the Walpole Power List 2020, and the intrinsic link between creativity and luxury.

Jason has fostered creativity through collaborations with the best of British luxury including Royal Opera House, Belstaff, Goodwood, Paul Smith, Rolls Royce and National Portrait Gallery.

What does it mean to you to be named a Walpole 2020 Power List winner?

It’s very humbling to be included in a list of flagbearers for British luxury. The Walpole Power List is full of such inspiring individuals if you are the average of the company you keep, my average is now seriously elevated!

Why do you think you were named on the List this year?

Being able to explore your creativity is a luxury that we can all access. I have always kept this at the heart of everything I do, trying to enrich our everyday lives through creative expression, be it standing in front of great photography, pushing yourself to new levels through education, or just quietly finding a way of telling your story. Creativity and luxury are intertwined.

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