Alexandra Currie leads the Strategy & Project Management function at FARFETCH Platform Solutions - the global platform for luxury commerce. In her role, Alexandra is focused on building revolutionary Connected Retail solutions for luxury brands and retailers.
Since joining FARFETCH in 2016, Alexandra’s played an integral role in building the company’s suite of white-label products. She’s led the strategic development and onboarding of 25 partners onto the platform, most significantly the re-platform for Harrods’ digital business, the largest programme FARFETCH has delivered to date.
Alexandra earned an MBA from the London Business School and holds a Bachelor of Commerce from Queen’s University, Canada.
What does it mean to you to be named a Walpole Power List winner?
I’m honoured to be a part of Walpole’s Power List this year. 2020 was particularly challenging for retail but the industry has pulled together - sharing insights and ideas, and ultimately collaborating in a way that we haven’t seen before. Walpole has played an instrumental role in that movement, connecting luxury leaders to help the industry adapt to this ‘new normal’. I’m grateful to have had the opportunity to both listen and contribute to the discussions.
Why do you think you were named on the List this year?
Technology has played an increasingly important role in luxury for a long while now, but in 2020 digital has been a lifeline for businesses. There’s a new openness and eagerness to accelerate digital - as someone on the tech side of the industry, that’s really exciting. At FARFETCH, we’re having more conversations with more brands about how to access their global customers, and evolve (and grow!) their business in a way that reflects their brand values and identity.
In just a few months luxury brands have made a 10-year leap in terms of their digital businesses. When stores reopen and consumer confidence builds how can brands capitalise on the gains made over the last few months to re-imagine the customer experience? This was a question pondered by Farfetch’s Alex Currie, Cate Moore from William Grant & Son, Facebook’s Stefano Pardi and Janine Quatrevingt from Thom Browne; click the video below to watch this exclusive session.
