The Walpole Power List | The Gurus: Anna Bartle, Vice President Corporate Affairs & Co-Lead for Sustainability, The Estée Lauder Companies UK & Ireland
To kickstart our focus on the Gurus of the Walpole Power List, we profile The Estée Lauder Companies UK & Ireland’s Anna Bartle, one of the luxury sector’s most influential and best-known communicators – and co-lead of ELC’s sustainability agenda – who shares a pearl of wisdom from the company’s Chairman Emeritus Leonard Lauder, and discusses the importance of a great team.
Anna Bartle is a senior communications professional with over 20 years’ experience in consumer brands across a variety of industry sectors including beauty, fashion, FMCG, retail, automotive and technology, both in-house and agency-side.
Currently Vice President of Corporate Affairs for The Estée Lauder Companies UK and Ireland, Anna leads media relations, external stakeholder engagement, public affairs, internal corporate communications, and the Crisis & Issues practice. She is also co-lead on Sustainability Strategy and runs the region’s Corporate Responsibility programmes including key philanthropic initiatives such as The Estée Lauder Companies’ Breast Cancer Campaign (‘BCC’), the region’s Children’s Literacy programme and the company’s commitment to Look Good Feel Better.
Anna sits on the Boards of CEW UK, Look Good Feel Better and the CTPA. Anna has been recognised in 2018, 2019 and 2020 editions of PR Week Powerbook, the definitive list of the UK’s 150 most influential PR professionals.
WHAT DOES IT MEAN TO YOU TO BE NAMED A WALPOLE 2020 POWER LIST WINNER?
Making it on to the Walpole 2020 Power List means the world – to be counted amongst such an illustrious group is a great honour.
Why do you think you were named on the List this year?
Because of my team – they make me look good. One of Leonard Lauder’s pearls of wisdom is ‘Always hire people who are smarter than you’: “You can’t do everything so you have to hire surrogates – thoughtful, responsible people who enhance your knowledge, extend your reach and pump up your performance.” Every one of them embodies these qualities and I love working with them.
The second-annual Walpole Power List, naming 2020’s 50 Most Influential People in British Luxury - and held in association with Investec - has been revealed. Released to mark the day the 19th British Luxury Awards would have taken place, The Power List celebrates the inspirational individuals – the 50 Most Influential People in British Luxury – within Walpole member brands who, despite enormous challenges throughout 2020, have continued to steer the sector to success.
We begin 2021 with a focus on the Heroes of British luxury: the inspiring individuals who are steering their organisations through the crisis, and who supported the wider community, front-line workers and the NHS during the early stages of the pandemic.
Our first profile of the year features the visionary Kristina Blahnik - CEO of family firm Manolo Blahnik - who introduced the House's Smile campaign during 2020: an initiative intended to spread positivity and much-needed enjoyment during times of isolation, and created in support of Manolo Blahnik's partnership with the Mental Health Foundation.
In today's focus on the Legends on the List, we hear from Thierry Andretta, the CEO of luxury accessories brand Mulberry, who focuses on the brand's many positive achievements amongst the year's challenges - amongst them its commitment to sustainability, and production of reusable PPE at the height of the pandemic. Read on for more from today's Power List profile, in association with Investec.
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