The Walpole Power List | The Heroes: Jonathan Baker, Managing Director of Turnbull & Asser

Our final Hero of the Walpole Power List is Jonathan Baker, the MD of luxury shirtmaker Turnbull & Asser, who last year rapidly ‘pivoted’ the brand from creating bespoke menswear to producing essential PPE for frontline medical professionals, with the Royal Warrant Holding business still supporting the NHS and key workers to this day. 

Jonathan began his career at Paul Smith, rising through the ranks in the UK, before relocating to New York in 2005 as general manager for North America. He returned to London in 2009 as global head of wholesale and franchise. In 2012, he joined No. 14 Savile Row, a private equity start-up as sales director before his promotion to chief operating officer in 2014.

In 2016 Jonathan joined British shirtmaker and Royal Warrant holder Turnbull & Asser. As managing director, Jonathan has successfully developed and implemented the three-year strategic plan for the brand, putting in place solid foundations for sustainable growth.

What does it mean to you to be named a Walpole 2020 Power List winner?

As the voice of British luxury, Walpole is an incredibly important organisation to the sector. To be included in their Power List alongside such influential and talented people is an honour and a privilege. In this particularly challenging year, where industry leaders and future generations have had to demonstrate incredible resilience and conviction through these toughest of times, it means even more.

Why do you think you were named on the List this year?

It is hard to say. 2020 presented many unfamiliar challenges, but I have been in the fortunate position of leading a business that has been able to respond positively. Our pivot to the production of essential PPE for frontline medical professionals, as well as our ongoing support of the NHS and key workers, is one such example. If this is the case, I must share the recognition with our dedicated team who made this happen, and who’s commitment and adaptability in the face of adversity has been continually inspiring.

turnbullandasser.co.uk
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