Our penultimate ‘2020’ Power List profile features William Grant & Sons’ Cate Moore, who is responsible for driving Digital and Omnichannel transformation for luxury brands including Glenfiddich, the world’s most awarded single malt whisky and The Balvenie, the world’s most handcrafted single malt whisky.

Read on for a short profile on Cate, and to watch her discuss the latest innovations in virtual luxury and online customer experience with Walpole’s Charlotte Keesing, Farfetch’s Alex Currie, Facebook’s Stefano Pardi and Janine Quatrevingt from Thom Browne, filmed during Walpole’s Festival of Luxury Marketing in September 2020.

The Power List is held in association with Investec. 

Cate Moore joined the innovative, family-owned distiller William Grant & Sons in 2014 and is responsible for driving Digital and Omnichannel transformation across the portfolio with luxury brands including Glenfiddich, the world’s most awarded single malt whisky and The Balvenie, the world’s most handcrafted single malt whisky. Cate balances establishing and growing the company’s online business with defining the role of content, data and tech in integrated consumer/trade connections, whilst also driving the Brand Ambassador programme.

Cate’s marketing career began with media agencies, Initiative and Mindshare. She also led Global digital and integrated planning transformations at Unilever and Diageo and consulted.

What does it mean to you to be named a Walpole 2020 Power List winner?

I’m delighted to be recognised by Walpole for this accolade, particularly given how exciting a time it is to be part of a company driving the digital agenda, alongside brands so rich in heritage and quality.

williamgrant.com

Festival of Luxury Marketing

Filmed during Walpole’s Festival of Luxury Marketing in September 2020, Day 3 of the Festival set out the new Digital Marketing playbook and the latest innovations in virtual luxury, with lessons from the experts in online retail and marketing; events and experiences; personalisation and clienteling 2.0.

In just three months luxury brands made a 10-year leap in terms of their digital businesses. As stores reopen and consumer confidence builds how can brands now capitalise on the gains made over the last few months to re-imagine the customer experience? This was a question pondered by Farfetch’s Alex Currie, Cate Moore from William Grant & Son, Facebook’s Stefano Pardi and Janine Quatrevingt from Thom Browne.