The Secrets of the Luxury Entrepreneurs | Walpole 100

Ever wanted to know what it takes to launch a successful luxury brand? Or learn what inspires some of Britain’s most innovative luxury leaders? Walpole 100: the Secrets of the Luxury Entrepreneurs is an exclusive, insiders’ guide to succeeding in Britain’s world-renowned luxury sphere, authored by some of the best-known names in the industry.

Please click here to discover the secrets of the Walpole 100.

Walpole 100 marks the 10th anniversary of Walpole Brands of Tomorrow programme, and celebrates the extraordinary talent, innovation and creativity of the British luxury sector. It brings together 50 luxury entrepreneurs including Charlotte Olympia DellalMaria Hatzistefanis of Rodial, Polly McMaster of The Fold and José Neves of Farfetch, with each entrepreneur sharing their insights on lessons learned, what to watch out for along the luxury journey, as well as the invaluable advice that has shaped their success.

Luxury is a sector in which Britain excels globally, and is renowned for both its rich heritage and continual innovation. Walpole supports the sector by inspiring and nurturing the next generation of innovators and luxury entrepreneurs through our Brands of Tomorrow programme.

The programme plays a pivotal role in driving and championing the creation of new luxury brands into the industry which continues to contribute £32 billion to the British economy and provide job creation.

In the 10 years since its launch, Brands of Tomorrow has provided over 85 new generation luxury brands and entrepreneurs – including Emilia Wickstead, Orlebar Brown and Business of Fashion  with bespoke learning and mentorship from the dynamic leaders of some of Britain’s finest luxury businesses.

The past 50 years have witnessed a phenomenal growth in the luxury industry, with over half of all British luxury brands launching in the last half-century, according to the latest research from Walpole.

Walpole 100: Secrets Shared

José Neves, Founder, CEO and Co-Chairman, Farfetch: ‘Take risks – in a world that’s constantly changing, the biggest risk is to stand still and not take risks. You have to keep innovating, changing and looking for what’s next.’
Olivia von Halle, Founder, Olivia von Halle: “You only have one chance to launch a brand so try to do it perfectly. From your product to your business card ensure all areas of your brand are beautiful.”
Charlotte Dellal, Founder, Charlotte Olympia: “Giambattista Valli taught me never to compromise on quality when building your own brand and putting your name behind it”
Jane Lewis, Founder, Goat Fashion: “Have a clear vision, courage and resilience.”
Frieda Gormley, Co-Founder, House of Hackney: “Keep your finger on the pulse, read the market and the reactions you get and continue to innovate and excite.”

The Brands Uniting for The Walpole 100

Alexandra Llewellyn Design
Aurelia Probiotic Skincare
Camilla Elphick
Charlotte Olympia
David Harber
Duke & Dexter
Exmoor Caviar
Goat Fashion
Grace Belgravia
House of Hackney
Janine Stone
Jessica McCormack
Jonathan Heilbron, Chairman of BOT
Lucas Hugh
Michael Ward (Harrods)
Elliot Moss (Mishcon de Reya)
Mungo & Maud
Noble Isle
Oliver Burns
Olivia von Halle
Ormonde Jayne
Private White V.C.
Rachel Galley
Richard Brendon
Rococo Chocolates
Rolley Golf
Rory Dobner
Shaun Leane
Anna Sweeting (Sloane Point Partners)
Soane Britain
Tessa Packard
The Fold
The New Craftsmen
Troubadour Goods
Trunk Clothiers
Zoe Jordan