Walpole announces new Chief Executive

Walpole has today announced the appointment of Helen Brocklebank as Chief Executive, with immediate effect.

She succeeds Michelle Emmerson who, after 3.5 years as Walpole’s part-time CEO, has decided to step down.

Helen is a specialist in luxury media brands, building her career at Esquire and Harper’s Bazaar. During her ten-year tenure, Helen founded the highly successful, multi-platform brand extension ‘Bazaar At Work’ for Omega and created enduring content partnerships with iconic brands including Bentley’s sponsorship of Bazaar Art and Esquire’s Man at the Top Awards for Glenmorangie. She delivered further high-profile projects with Dior, Selfridges, Harvey Nichols, Moët et Chandon, Rémy Martin, Wedgwood, and Hermès. Most recently, Helen established a content consultancy for luxury brands working predominantly with retail and media clients, including Liberty and Boat International.

Helen Brocklebank, Chief Executive: “As Walpole’s new CEO, I’m tremendously excited about working with its members to put the business of the British luxury sector centre stage at home and abroad. As Walpole enters its twenty-fifth year, there are huge opportunities for British luxury and we have the platform to ensure its quality, value and contribution to the economy is heard and understood.

Above all, we will bring cohesion and collaboration to develop, protect and promote our sector, showing how its creativity, dynamism and craftsmanship represent the very best of what Britain has to offer. Thought leadership and representation at the highest possible level will continue to be a priority, whether it be in the complexities of international trading arrangements, the nuances of intellectual property, or the benefits of the free movement of people and the importance of diverse teams. We will create high-impact initiatives that showcase the world-leading quality of British luxury, promoting its exceptional goods and services and bringing its people to the fore – the makers, the craftspeople, the creatives, the entrepreneurs and the emerging talent.

During my twenty-year career in luxury media, I’ve been lucky enough to experience first-hand the passion, excellence and entrepreneurship at the heart of this dynamic sector. British luxury is extremely special and it’s our role at Walpole to amplify its voice. Walpole is here to fly the flag for British luxury and I can’t wait to lead the charge.”

Michael Ward, Executive Chairman: “I’m delighted that Helen is on board. She brings immense experience within the luxury sector and truly understands the qualities of British luxury. On behalf of the board and our members, I would like to thank Michelle for the significant contribution she’s made over the past 3.5 years. Under her leadership, Walpole has gone from strength to strength.

As Walpole celebrates its 25th anniversary, Helen takes the reins at a time when a strong voice is needed to promote, protect and develop the interests of British luxury. I’m looking forward to working with Helen as she drives Walpole to the next level.”