Walpole appoints ANM Comms

ANM, the prestige brand communications agency – formerly Neville McCarthy Associates and APR Communications – has been appointed with immediate effect to handle the PR and Communications for Walpole, the sector body that represents the interests of the British luxury industry.

ANM will be responsible for positioning Walpole as the authoritative voice of the British luxury industry and demonstrate the relevance and excellence of Walpole through targeted media relations.

Walpole was founded in 1992 as a not-for-profit organisation, it now counts more than 210 luxury brands in its membership, including Burberry, Bentley, dunhill, Glenmorangie and Harrods and Wedgwood, and is recognised in both Westminster and Brussels. As the collective voice of British luxury, Walpole’s purpose is to promote, protect and develop a sector worth £32.2 billion to the economy and the jewel in the crown of UK business.

Commenting on the win, Dominic McCarthy, Founding Partner of ANM, says, “British luxury brands are our standard bearers for excellence, ambassadors of quality and exemplify the best of Britain to a global audience. ANM is thrilled to be working with Walpole again to promote the importance and significance of the UK luxury industry. ”

Walpole’s CEO Helen Brocklebank added, “I’m delighted to welcome Dominic and his team back into the Walpole family as both our PR agency and as Strategic Partner. ANM’s extensive knowledge of the luxury sector means that they can hit the ground running and enable Walpole to take its public relations activity to the next level.”