Lucy Yeomans is the Founder, Co-Chair and Chief Brand & Product Officer of DREST, the gaming company that merges the creative worlds of luxury fashion, beauty and lifestyle with the infinite possibilities of the metaverse.

A leading expert in content strategy and creation for the luxury fashion, beauty, arts, entertainment and travel industries, Yeomans launched DREST in Feb 2019. DREST is a game-changing ecosystem within both the mobile gaming and fashion markets; a unique space where brands, entertainment platforms and talent can connect with an audience keen to discover, experience and be part of a creative community. Featuring
and working with over 250 luxury brands including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Valentino, Cartier, Burberry and Fendi. 

Previously Global Content Director for NET-A-PORTER, Yeomans was responsible for launching the company’s media division and being Editor in Chief and Founder of PORTER magazine where she developed a new content-meets-commerce multi-platform landscape. Before joining NET-A-PORTER, Yeomans was Editor-in-Chief of Harper’s Bazaar UK for 12 years, transforming Harper’s & Queen into the UK’s leading luxury aspirational publication.

A graduate of the University of St Andrews, Yeomans currently resides in England with her husband and daughter.