The Company is primarily based in the UK and must have or be a brand with a British product or service to offer.
The Company’s origins should be British, but need not be British owned.
The Company is outstanding in its own particular field and has a luxury brand or brands that exemplify the highest standards in terms of quality, style, design, craftsmanship, creativity, service, innovation and sustainability.
The company should have a brand or brands with an international reputation or aspire to promote them through international channels.
The Company is well established, has been trading for no fewer than three years and has a minimum turnover of £5 million.*