Brands of
Tomorrow

“Since its launch in 2007, Walpole’s flagship development programme, Brands of Tomorrow, has been a key pillar of our work to drive the growth of the British luxury sector. So far, we’ve taken over 150 early-stage, high-end brands through a tried and trusted programme of mentoring and masterclasses, immersing their founders in the support, help and advice of their fellow Walpole members and investing the time and talents of established British luxury brands into nurturing and developing the potential of new ones."
Helen Brocklebank
CEO, Walpole

Discover

Alice Wilkes Design
Cece Jewellery
Curate Your Style
E.L.V. DENIM
Genevieve Sweeney
MJ Jones
Molly Mahon
Mother Root
Original Fibres
Pott Candles
Teresa Tarmey
Smock London

Alice Wilkes Design

Alice Wilkes Design is a premier event and wedding design studio specialising in creating extraordinary, bespoke experiences for clients. With a keen eye for detail and a passion for crafting unforgettable moments, founder Alice Wilkes’ unique blend of elegance, creativity and personal flair ensures that every celebration is uniquely tailored to reflect the couple or client’s individual style and vision.

Cece Jewellery

Cece Jewellery is a modern British brand reshaping the art of enamel through exceptional craftsmanship. Founded by designer Cece Fein-Hughes, the brand specialises in the ancient art of Champlevé enamel, marrying traditional techniques with contemporary design. Working with skilled artisans, Cece Jewellery upholds impeccable handcraft while offering a bespoke service that allows customers to design heirloom pieces imbued with personal stories.

Curate Your Style

Curate Your Style is a leading international personal styling company based in the heart of London’s Mayfair. The company offers wardrobe solutions tailored to each client’s unique colouring, body shape and lifestyle. This style blueprint is delivered via a personalised digital guide, designed to be saved to a client’s device as a sustainable shopping tool that helps to minimise unnecessary purchases.

E.L.V. DENIM

Founded by renowned fashion stylist Anna Foster in 2018, E.L.V.Denim is a pioneering British luxury brand dedicated to handcrafting timeless fashion pieces from 100% upcycled material. No longer just a denim brand, E.L.V. DENIM has now extended into new categories and textiles including shirting, tailoring, leather and cotton, and upcycling unwanted post-industrial offcut textiles from hotelier, automotive and furniture manufacturers.

Genevieve Sweeney

Genevieve Sweeney threads together the importance of tradition and vibrant innovation. Since its launch in 2015, the British knitwear brand has embraced a commitment to craftsmanship and sustainability, creating investment pieces designed in Hertfordshire and made across the UK with small family-run mills. Inspired by nature, the brand is known for its unexpected colour palettes with custom-spun textural yarns.

MJ Jones

MJ Jones is a British luxury brand on a mission to become a leader in fine jewellery design, innovation, and craftsmanship. Founded by Matthew J Jones in 2020, the brand has proudly garnered a clientele that includes some of the world’s most renowned sports stars, celebrities, global brands and individuals who seek to commemorate their achievements with timeless, personalised designs.

Molly Mahon

Molly Mahon is a distinguished British printmaker and textile designer renowned for her vibrant block prints. Every design carries Mahon’s personal love for this transformative ancient craft with it, bringing beauty, character and joy into homes around the world. Drawing inspiration from nature and her surroundings in the Sussex countryside, her fabrics, wallpapers and accessories are infused with a sense of playfulness.

Mother Root

Mother Root's vision is simple, yet bold: to redefine what it means to drink well and feel good. Unlike other non-alcoholic options that are light on flavour or high in sugar, Mother Root takes is made from four all-natural ingredients (most notably apple cider vinegar, which is known to support healthy digestion and balance blood sugar) and fired up by ginger.

Original Fibres

Original Fibres was launched in 2018 by Callum McCall and George Rutherford-Jones as a fabric-first menswear brand born to meet the growing demand for higher quality, lower impact clothing. Sold through its three London stores as well as direct to consumer online, the fabrics the brand uses are all natural (linen or wool) and the delivery process is plastic-free.

Pott Candles

Around 360 million candles are burned every year in Britian – so what happens to all the empty candle jars? Pott Candles creates refillable ‘Potts’, made in the UK by artisan ceramicists, which can then be refilled with the brand’s candle refills (handmade from rapeseed, coconut wax and sustainable fragrance oils) when burned, make single-use candles a thing of the past.

Teresa Tarmey

Having worked in beauty for 27 years, today Teresa Tarmey is one of the world’s most sought-after skincare and laser experts. Dubbed the “Super Facialist” by Vogue, Tarmey’s approach combines advanced technology and time-honed knowledge to create bespoke skincare solutions for her clientele. In addition, Tarmey also has a product range that leverages her expertise on ingredients that really work.

Smock London

Smock London is on a mission to modernise the art of smocking for the 21st century. Founded by Laura Burch and Kajsa McLaren, the brand reinvents smocking as handmade works of art that leap off the dress in a Technicolor twirl of hand-stitched joy. The brand’s collections are produced slowly in limited numbers and conceived to be passed down through the generations.

Brands of Tomorrow News

Brands of Tomorrow
Brands of Tomorrow
6th May 2025
Founding Principles with MJ Jones
Earlier this year, we revealed the twelve emerging British luxury companies on our Brands of Tomorrow 2025 mentorship programme, in partnership with Mishcon de Reya. In our Founding Principles series, we introduce you to all of the founders behind these brands so you can get to know more about them, their businesses and their hopes for the future. This week, we meet Matthew J Jones, CEO & Creative Director of celebrity jewellery brand, MJ Jones
Brands of Tomorrow
Brands of Tomorrow
29th Apr 2025
Founding Principles with Molly Mahon
Earlier this year, we revealed the twelve emerging British luxury companies on our Brands of Tomorrow 2025 mentorship programme, in partnership with Mishcon de Reya. In our Founding Principles series, we introduce you to all of the founders behind these brands so you can get to know more about them, their businesses and their hopes for the future. This week, we meet the eponymous founder of distinguished British printmaker and textile design company, Molly Mahon
Brands of Tomorrow
Brands of Tomorrow
25th Apr 2025
Founding Principles with Genevieve Sweeney
Earlier this year, we revealed the twelve emerging British luxury companies on our Brands of Tomorrow 2025 mentorship programme. In our Founding Principles series, we introduce you to all of the founders behind these brands so you can get to know more about them, their businesses and their hopes for the future. This week, we meet the eponymous founder of luxury knitwear brand, Genevieve Sweeney