Nader Tavassoli (www.nadertavassoli.com) is professor of marketing at London Business School (www.london.edu), where he is a recipient of the prestigious Excellence in Teaching Award. He is also an Academic Director of the Leadership Institute, Academic Director of The Hive (innovation hub), and Faculty Advisor of LBS Publishing. He founded the LBS Research Laband the LBS-Walpole Luxury Management Programme. 

Nader is the UK Director of The CMO Survey and, since 2006,non-executive chairman of The Brand Inside(www.thebrandinside.com).From 1995 to 2002, he was on the faculty of the MIT SloanSchool of Management where he was faculty director of the entrepreneurship programme and founding director of the e-business programme.

For more than 25 years, Nader has advised and taught organisations ranging from internet and high-tech start-ups to over 30 Global Fortune 500 companies. He has helped define brands' purpose, DNA and portfolio strategy; served as an expert witness in brand disputes, representing celebrities, multi-nationals, and countries; provided brand due diligence in M&A; designed and directed brand and digital transformation academies for several global companies; is an award-winning case writer (https://www.thecasecentre.org/educators/casemethod/bestsellingauthors/2020/20-NaderTavassoli); and launched Coursera’s first massive open online course (MOOC) on brand management (https://www.coursera.org/learn/brand).Nader is a globetrotter and has lived in Australia, England, France, Germany, Spain and the USA.