Paul joined Edrington in December 2017 in the role of Brand Director for The Macallan.

As a passionate brand marketer, Paul’s sales and marketing career spans 20 years and includes roles in premium consumer electronics, spring water and beer before he made the move into whisky with Edrington.

In his early career, Paul started selling Tannoy loudspeakers in Scandinavia and Eastern Europe before moving to a more global role with Linn, initially in International Sales before moving into Marketing of their luxury music systems into some of the world’s finest homes, supercars and superyachts.

After 10 years, he moved into the drinks industry, first with Highland Spring in Scotland before the lure of the alcoholic drinks sector took him into Beer and Cider as Marketing Director for C&C Group, then on to Edrington Group and his current role with The Macallan.