Tammy

Smulders

CEO
Trends&Culture

Tammy Smulders is a globally recognised brand strategist and creative leader at the forefront of fashion, luxury, and culture. She is the Founder and CEO of strategic agency Trends&Culture, partnering with brands including Alaïa, Bottega Veneta, Phoebe Philo, Sotheby’s, Belmond, Repossi, and Graff. Previously Global President of Vice Media’s fashion and luxury group and President of Wednesday Agency, Smulders brings rare cultural fluency and commercial rigour.

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