Just under half of luxury purchases globally are made by consumers who are travelling – either in overseas markets (31%) or while in transit at the airport (16%). The World Trade Organisation even created the term “shopping tourism” recognising the economic significance of this trend. In addition, millennial consumers are creating new trends with their desire for experiences and niche brands, and defining new routes of discovery and circles of influence.This unmissable event will explore the latest developments, consumer trends and best practice in international marketing, and promises to provide insightful data and actionable insights for marketing and communications directors to take back to their businesses.Please click here to read the agenda: Walpole International Marketing Seminar 2018
This event is now sold out.
Confirmed speakers include:Michael Bonsor, Managing Director, The Rosewood
Aline Conus, Founder, e-notam
Roja Dove, Creator, Roja Parfums
Daniel Edelman, VP Global Merchant Services Marketing Europe, American Express
Trevor Hardy, CEO, The Future Laboratory
Charlotte Keesing, Director of Public Affairs & International, Walpole
Ruth Marshall-Johnson, Client Director, The Future Laboratory
Dr Hamish McPharlin, Head of Insight, BBC Global News
Julia Record, Global Director of Communications, Dorchester Collection
Chloé Reuter, Founder & CEO, Reuter Communications & The Luxury Conversation
Tammy Smulders, President, Fashion & Luxury Group, VICE
Allyson Stewart Allen, CEO, International Marketing Partners
Clare Styles, Founding Partner, Notable
Martin Summerscales, Head of Research, CBRE
Laura Tan, Founding Partner, Notable
Katie Thomas, Associate Director, Bond Street & Mayfair Group
Anne-Marie Verdin, Director of Digital Marketing & Communications, Value Retail
Michael Ward, Managing Director, Harrods
Muriel Zingraff-Shariff, Managing Director, Premier Tax Free
Topics will include:The latest data on international visitors and consumer trends The most effective international marketing strategies, campaigns, channels and partners Key cultural insights How to communicate the brand appeal of British luxury to international customers
For more information, please contact [email protected].
