The affluent consumer is one of the hardest to reach due to their value of privacy as well as the barriers to financial targeting. VERB Brands has expertise in budgeting digital marketing based on reaching this consumer base, with their work catering to the luxury sector. Hear from Liam, Account Director, and Oliver, Senior Account Manager of the Paid Media team, as they look at how to budget your paid media spend effectively in order to reach and engage the affluent consumer.
This session looks at the different paid media platforms, from paid social, to paid search, right through to programmatic and digital media buying. Liam will touch on campaign objectives, sector, and targeting considerations when budgeting paid media spend.
This event is for Walpole members only and will be an interactive session, in a workshop format, so attendees will be able to ask questions throughout.
PLEASE NOTE: This event is now fully booked and any further rsvps or registrations won't be accepted.
