Everyone has, naturally, been very focused on making sure that boutiques, departments stores and hotels are safe places for staff and customers alike, but how do brands encourage the luxury consumer back into stores, hotels and restaurants? What can behavioural science, psychology and nudge theory tell us about the post-Covid 19 customer? And what can luxury brands learn from the science about whether customers will easily default back into luxury behaviours, or if a newfound 'ambiguity aversion' will affect their appetite for consumption? Join Ziba Goddard, Head of Core Consulting of award-winning behavioural science consultancy, Cowry Consulting, Debbie Krasner, Head of Insights at The Estée Lauder Companies UK & Ireland, and Thomas Kochs, MD at Corinthia London (pictured above), to explore the answers to these questions and more. Introduced by Helen Brocklebank, CEO of Walpole and moderated by Charlotte Keesing, Director, Walpole. If you are a member and would like to watch the recording, please email the Walpole events team at [email protected] with your name, job title and brand. Please note, this webinar is for Walpole members only.
